Scott Mason is the Tar Heel Traveler and he loves to eat hot dogs, cheeseburgers, barbecue, biscuits, and ice cream served in crumbling cinder-block buildings and ramshackle dives along the back roads of North Carolina. As a full-time feature reporter for WRAL-TV in Raleigh since 2007, Scott has discovered that North Carolina is filled with many amusing characters and out-of-the-way places, all of which are part of his Tar Heel Traveler television segment that airs Monday through Thursday on WRAL's 5:30 pm newscast. The most popular stories are always about the hole-in-the-wall hot dog dives, cheeseburger joints, barbecue places, and ice cream parlors he has visited. He has featured dozens of such places on TV and now on paper he expands each story. Each chapter of Tar Heel Traveler Eats focuses on a particular restaurant as seen through the eyes the reporter who stumbles upon these classic dives. He peppers each chapter with dialogue and descriptive detail that includes the often ...
Be Your Own Brand (1 Volume Set) : Achieve More of What You Want by Being More of Who You are (9781459625914)
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life - particularly your employer - and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. ''Squarel...